Social media is reshaping the way we discover, practice, and perceive yoga. Wellness and lifestyle influencer Simren Kaley talks to us about it all!
A few years ago, yoga was something you discovered through a teacher, a local studio, or perhaps a retreat in a quiet corner of the world. Today, it can find you while you’re scrolling through social media during a lunch break. As a yoga teacher, my own journey began in a wellness retreat nestled in the peaceful landscapes of South India. What started as a passion for guiding people through yoga, meditation, and mindful living eventually grew into Anure Wellness, a wellness community built on the belief that true well-being is nurtured through meaningful experiences, human connection, and a sense of belonging. While we use digital platforms to share our work and reach new audiences, our focus has always remained on creating real-life experiences that help people reconnect with themselves and with one another.
This perspective often makes me reflect on an ongoing debate: Is the internet helping people discover yoga, or is it simply romanticising it? “The internet may introduce us to yoga, but yoga truly begins when we stop performing and start experiencing.” Like most debates, the answer lies somewhere in the middle. On the one hand, the internet has made yoga more accessible than ever before. Through online classes, educational videos, podcasts, wellness platforms, and social media content, people from all over the world can learn about yoga at the click of a button. For someone living in a place without access to a yoga studio or teacher, the internet can become the gateway to a practice that positively impacts physical, mental, and emotional well-being. It has removed barriers and opened the doors of yoga to a far wider audience than ever before.
